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UTM link builder

Add campaign parameters to a URL without losing the query string it already had, and without guessing which parameter means what.

The page you want people to land on, including https.

Where the click came from. For example a platform name.

The kind of link. For example social, email or referral.

The launch, promotion or theme this link belongs to.

Optional. Traditionally the paid keyword.

Optional. Separates two links to the same page, for example two versions of a post.

Your tagged URL

Enter a destination URL to see the result.

utm_source
Where the click came from. For example a platform name.
utm_medium
The kind of link. For example social, email or referral.
utm_campaign
The launch, promotion or theme this link belongs to.
utm_term
Optional. Traditionally the paid keyword.
utm_content
Optional. Separates two links to the same page, for example two versions of a post.

What each parameter is for

UTM parameters are read by analytics tools, not by the platform you post on. They travel in the URL, so anyone who sees the link sees them. Keep them short, lower case and consistent, because two spellings of the same campaign become two rows in a report.

This runs in your browser

Everything you type stays on this page. There is no request to a server, no storage and no analytics event carrying your text.

These tools do not publish anything. No connector has completed provider verification yet, so nothing here connects an account.

Questions

What happens to spaces and accents?

They are percent encoded, which is what makes a link survive being pasted into a post. A space becomes a plus sign and an accented letter becomes its encoded form, and analytics tools decode both back.

Will it break a URL that already has parameters?

No. Existing parameters are preserved in their original order, and only a UTM parameter you filled in is added or replaced. A fragment at the end of the URL stays at the end.

Is my URL sent anywhere?

No. The URL is composed in your browser and never leaves this page.

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