Scheduling for Instagram
What Instagram asks of a connected account, the limits its official API enforces, and which of them this product has built against so far.
Nothing publishes to Instagram yet
What Instagram requires
- Account type
- A professional Instagram account, business or creator.
- Platform restriction
- Instagram content publishing is available for professional accounts only. A consumer account cannot be published to by any application, including this one. Publishing uses the official container and publish sequence, and Post Array confirms the final state rather than reporting the upload as success.
- API cost
- No per operation charge. Meta app review and business verification are required.
Official API documentation Researched August 4, 2026
Platform policy Researched August 4, 2026
Limits Instagram enforces
Read for a freshly connected account with no elevated eligibility. A platform can raise or lower any of these without telling anyone, which is why each set carries the date it was read.
- Body text
- 2,200 characters
- Title field
- Unavailable
- How characters are counted
- By grapheme, so an emoji made of several code points still costs one character.
- How links are counted
- A link costs exactly the characters it occupies.
- Formatting marks
- Published as plain characters
- Images per post
- 10 files
- Videos per post
- 1 file
- Video length
- Between 3 seconds and 15 minutes
- Largest image
- 8.4 MB
- Largest animated image
- Unavailable
- Largest video
- 1.1 GB
- Largest document
- Unavailable
- Alternative text
- Unavailable
- Accepted file types
- image/jpeg, video/mp4, and video/quicktime
Official platform documentation Researched August 4, 2026
What is built for Instagram
Generated from the connector registry, not written here. "Not offered by the platform" is a fact about the platform and is final. "Not built yet" is a fact about this product and is the honest default while no connector has passed its definition of done.
- Text posts
- Needs platform reviewProfessional accounts only. A consumer account cannot be published to by any application.Official source Researched August 4, 2026
- Images
- Needs platform reviewRequires Meta app review and business verification.Official source Researched August 4, 2026
- Carousels
- Not built yet
- Video
- Not built yet
- Documents
- Not offered by the platformThis platform has no document post type.
- Threads
- Not offered by the platformThis platform has no native multi post sequence.
- Alt text
- Not built yet
- Destination selection
- Not offered by the platformThis platform has no destination concept such as a Page, board or community.
- Privacy controls
- Not built yet
- Custom thumbnail
- Not built yet
- Analytics
- Not built yet
- Delete a published post
- Not built yet
- Automation disclosure
- Not built yet
Where to go next
The capability matrix carries every platform and every capability in one table. The use case pages describe the workflows this product is being built around.
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