Writing
Notes on the mechanics of publishing work: how a schedule is sized, how a queue behaves when a week slips, what actually differs between platforms, and how client work stays separated.
These articles are about the problem, not about a product you can use yet
No connector here has completed provider verification, so nothing publishes to any platform through this product today. Every platform rule below carries the official document it came from and the date a person read it.
Cadence3 articles
- Best time to post: the honest answer is a calculation, not a chartThere is no universal best hour to post on Instagram or TikTok. Here is how to find your own answer from your audience time zones instead of a guessed chart.Updated August 12, 20267 languages
- Engagement rate, explained: three formulas that are not interchangeableReach, followers and impressions give three different engagement rates from the same post. Here is what each one actually measures, and a calculator that runs all three.Updated August 12, 20267 languages
- Building a posting cadence you can keepHow to size a publishing schedule against the hours you actually have, and what to change first when a week goes wrong.Updated August 10, 2026
Scheduling3 articles
- How to schedule Facebook posts, and the two limits nobody mentionsOpen Meta Business Suite from your Page, create the post, turn on Set date and time, and schedule. Facebook accepts times between 20 minutes and 29 days away.Updated August 22, 2026
- Queue slots or fixed times: two scheduling models, two failure modesA fixed time says when a post goes out. A queue slot says where it lands in a rhythm. The difference decides what breaks when a week changes.Updated August 10, 2026
- Scheduling across time zones without daylight saving surprisesWhy a scheduled post drifts by an hour twice a year, which local times do not exist at all, and what a schedule has to store to survive a rule change.Updated August 10, 2026
Per platform adaptation4 articles
- Caption and character limits by platform, from the documented sourceX counts 280 weighted characters, Instagram counts up to 2,200 graphemes, LinkedIn and TikTok each set their own ceiling. Here is each limit with its source and a checker.Updated August 12, 20267 languages
- First comments and reply chains are a second publish, not a fieldA first comment and a thread are extra calls that can fail on their own, with their own permissions and their own rate limits. Plan them as publications.Updated August 10, 2026
- Check the media against the platform before you fill the calendarThe limits that decide whether a piece can exist at all are published, and they disagree across platforms. Check them while the work is still cheap to change.Updated August 10, 2026
- One idea, adapted per platform, not duplicated across themCross posting the identical text is a policy risk on some platforms and impossible on others. Here is what actually differs, and how to adapt without writing five things.Updated August 10, 2026
Agency operations6 articles
- How much does YouTube pay per view? What YouTube itself actually statesYouTube publishes no per view rate. It publishes revenue shares: 55 percent of net watch page ad revenue and 45 percent of Shorts feed ad revenue from the Creator Pool.Updated August 22, 2026
- How to see your YouTube subscribers, and why the list is shorter than the countOpen YouTube Studio, then Dashboard, then the Recent subscribers card. The list shows only people who made their subscriptions public in the last 28 days.Updated August 22, 2026
- What the Meta Ad Library is, what it actually contains, and how to search itA public search over ads currently running across Meta products, plus a longer archive for ads about issues, elections and politics, which Meta stores for 7 years.Updated August 22, 2026
- Run client accounts as separate projects, not as shared loginsShared passwords make offboarding impossible and audit trails meaningless. What a per client boundary needs to contain, and what it costs to add one later.Updated August 10, 2026
- Connections expire on a schedule, and the queue finds out lastPlatform credentials have documented lifetimes and documented ways to die early. Here is how to plan for expiry instead of discovering it at publication time.Updated August 10, 2026
- When half a multi platform post publishesPartial success is the normal outcome of publishing to several platforms at once. Here is how to recover from it without publishing anything twice.Updated August 10, 2026
Run it on your own accounts
Starting is free, takes no card, and includes your first published posts. Connector availability is shown account by account as each platform completes its review.
Post Array costs $25 a month, or $250 a year, which is two months free. Starting is free and takes no card: connect your accounts, schedule as much as you like, and your first published posts are on us. Connector availability is shown account by account as each platform completes its review.